Ayurveda products come to India - from Britain!- Indo-Asian News Service. New Delhi, May 11
IANS) London headquartered Asta Berry Biosciences is planning to launch its ayurvedic beauty care products in India in a technical tie-up with a Delhi-based firm. The British company is collaborating with Murari Brothers, which has been in ayurvedic trade since 1951. Asta Berry would be manufacturing most of the products like almond cream, fruit cream, hair gel, fruit bleach in its plants in the capital to cater to the domestic market as well as overseas in Britain and other European markets, a company statement said Wednesday.
"The company intends to launch new products at regular intervals to match with the shifting fashion and beauty trends of Indian women," said Anil Arya, Asta Berry Biosciences director. Asta Berry has developed 16 acres of agricultural land in Dehradun Valley for production of herbs for its products, which would be tested in its laboratories before being exported to European countries, the company stated.