Indian Ayurvedic Firms to Strike $120 Billion Herbal Market
Traditional houses of ayurveda in India, which make up for small share of global herbal industry of US$ 120 Billion, have begun to deviate from classical texts in order to take ayurveda to export markets such as Middle East.

Coimbatore based AVP (Arya Vaidya Pharmacy), by introducing chyawanaprash – an admired health tonic that helps boost energy, memory and immunity – in the form of a biscuit, has been the trend setter in this respect.