Monday, February 25, 2008

Ayurveda, finding favours from CEOs
Anurag Sharma New Delhi, Feb 25 (PTI)

With rise in demand for ayurvedic and homeopathic medicines, thanks to advertisement and marketing techniques, traditional ways of treatment systems are sought after by patients who are looking for ways for cure of various chronic and lifestyle induced ailments।Anoop Misra, Director, Department of Diabetes and Metabolism, Fortis Group of Hospitals, says that the demand for Ayurvedic medicines has fast increased in the last five years to more than 3,000 crores, as they have started marketing their products in a better manner and also done scientific trials to prove the permanent cure of some diseases।But as far as the emergency and cardiac medicines are concerned, there is no alternative to allopathy, he adds।According to a survey by ASSOCHAM, of the 400 Indian CEOs surveyed, over 40 per cent of the CEOs are taking to ayurvedic treatments to handle stress like naturopathy, massage, acupuncture and acupressure. Metros and towns in the coming 5-6 years would have huge ayurvedic centres for treating stress related disorders, it said.Amrit Kalsi, Senior Medical Officer, Delhi Government, says, "The demand for ayurvedic medicines has increased in the last few years and to cure chronic ailments such as respiratory diseases, fevers, skin diseases, viral infections, asthma and allergic disorders, people are choosing the traditional way of treatment before allopathic."

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