Friday, March 13, 2009

Getting Children to Eat Vegetables
A recent study has discovered a simple way to get young children to eat their vegetables. Almost every mother knows about the trouble that has to be gone through in order to get young children to eat their daily requirement of vegetables. It's a hard ordeal.

Fortunately, a study undertaken by Cornell University has revealed that simply by allocating catchy new names to ordinary vegetables results in even very picky youngsters to ask for more! Some of the names that they tried and proved very successful were, 'Tomato Bursts' and 'X-Ray Vision Carrots'

The study involved the participation of 186 four-year olds. When they were offered ordinary carrots that were called "X-ray Vision Carrots", the children ate almost double the amount compared to when they were given carrots as just 'carrots' on their other lunch days.

Interestingly, even after the study, the same children ate 50% more carrots when they were called just 'carrots'.
The author of the study, Brian Wansink said, "Cool names can make for cool foods," adding that "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working – even the next day."

Even adults are susceptible to the names of foods. A study conducted on restaurants found that when 'Seafood Filet' was changed to "Succulent Italian Seafood Filet," taste rating increased by 12% and sales increased by 28%. Wansink said it was the "Same food, but different expectations, and a different experience."

Researcher Collin Payne said that the trick can be used outside of pre-school children too. He said, "I've been using this with my kids," and added that "Whatever sparks their imagination seems to spark their appetite."
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